Needs vs Wants
The difference between needs versus wants can be very confusing, a moving target. Maslow, food, shelter, waste-to-energy, and what actually works when you strip the wants back out.
Why I do what I do
Why we do the things we do and take the actions we take? What truly motivates us? Digging past doingness, past the body and the mind, down to consciousness — and what I found there.
Who’s driving the bus?
I had a big plan to do “X” and set about doing it. A few weeks later I looked around and found myself at “P.” On personas, and finding out who was actually steering.